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Our cases / REAL ESTATE
CIAN
How ANGELDREAMS turned short-form video into a performance channel for Cian — driving reach, brand awareness and real rental leads.
Project length
2+ years
Client
Cian — a digital service in real estate and rentals.
01 / Results
Results over 2+ years
143K
TikTok followers from zero
1000+
rental leads
15M+
reach through Reels and short video
1
turnkey content strategy delivered
02 / The brief
The brief
Build a strong brand presence in TikTok and Reels, grow the audience from zero, turn short video into a lead-generation tool for rentals and strengthen Cian's recognition with a young, mobile audience.
03 / Work
What the ANGELDREAMS team did
- 01Launched Cian's TikTok direction from scratch.
- 02Developed a content strategy for short vertical video.
- 03Built a full pre- and post-production system: idea, script, shoot, edit, publish.
- 04Adapted the complex topic of real estate into a fast, clear and engaging format.
- 05Created content around real audience questions: rental, choosing an apartment, common mistakes, neighborhoods, prices, hacks.
- 06Packaged the product not through dry advertising, but through useful scenarios, humor and practical tips.
- 07Delivered a regular flow of videos that worked simultaneously for reach, trust and leads.
04 / Photo & video
Photo & video from the project
TikTok cover
Video
On-set moment
Photo
Short-form cut
Video
Production backstage
Photo
Rental real estateApartment searchTenant mistakesNeighborhoods and locationsRental pricing and market insightsLife situations around movingPre- and post-production as a scaling system
06 / Key takeaway
Key takeaway
ANGELDREAMS turned short-form video for Cian into a real performance channel. Useful content, humor, a clear format and a steady production pipeline drove audience, reach and actual rental leads.
Ready to start?
Want short video to work as a lead channel?
ceo@angeldreamsagency.com · +971 52 461 1022