Our cases / REAL ESTATE
CIAN
How ANGELDREAMS transformed short-form video into a high-performing marketing channel for Cian, driving brand awareness, audience growth and qualified rental enquiries.
01 / Results
Results over 2+ years
02 / The brief
The brief
Establish a strong presence on TikTok and Instagram Reels, grow an audience from the ground up and turn short-form content into a reliable lead-generation channel for rental enquiries. The objective was not only to increase visibility, but also to position Cian as a trusted and accessible resource for a younger, digitally engaged audience searching for rental properties.
03 / Work
What the ANGELDREAMS team did
- 01Launched and developed Cian's TikTok presence from scratch.
- 02Designed a content strategy built specifically for short-form vertical video.
- 03Established a complete production workflow, covering concept development, scripting, filming, editing and publishing.
- 04Simplified complex real estate topics into engaging, easy-to-understand content.
- 05Created videos around genuine customer questions, including renting, apartment hunting, common mistakes, neighbourhood guides, pricing and practical advice.
- 06Positioned the brand through educational content, humour and relatable real-life scenarios rather than traditional advertising.
- 07Maintained a consistent publishing schedule that generated awareness, built trust and produced qualified rental enquiries.
06 / Key takeaway
Key takeaway
ANGELDREAMS transformed short-form content into a measurable performance marketing channel for Cian. By combining educational content, humour and a highly structured production process, the team built a scalable content strategy that increased brand awareness, expanded the audience and generated a steady stream of qualified rental enquiries.
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