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NIYAMA
How ANGELDREAMS turned Niyama's TikTok from zero into a food-media asset with 450,000+ followers and tens of millions of views.
Project length
3 years
Client
Niyama — a chain of Japanese restaurants in Moscow and the Moscow region.
01 / Results
Results over 3 years
450K+
TikTok followers from zero
12.1M
likes on the account
73.1M
views on the top video
70M+
views per top Reel
02 / The brief
The brief
Launch and grow the restaurant's TikTok from scratch, boost brand recognition with a mass audience and turn short food videos into a channel for reach, followers and product desire. The goal wasn't just to show rolls and sets — it was to make food look like something you want right now.
03 / Work
What the ANGELDREAMS team did
- 01Launched the brand's TikTok from zero.
- 02Developed a content strategy for vertical video and viral food formats.
- 03Built a system for regular restaurant content production.
- 04Packaged Japanese cuisine through visually appetizing shots: rolls, sets, plating, close-ups.
- 05Focused on fast-consumption content that gets watched to the end, saved and shared.
- 06Framed everything around the 'I want it now' emotion: textures, sauces, packaging, cooking.
- 07Promoted the recognition of the full restaurant network, not just single dishes.
- 08Connected TikTok with other brand channels, including Telegram.
04 / Photo & video
Photo & video from the project
Top TikTok
Video
Plating detail
Photo
Kitchen cut
Video
Signature roll
Photo
Japanese cuisineRolls and setsPremium setsFood-porn contentCooking processPlating and packagingClose-ups and reactionsSave & share formats
06 / Key takeaway
Key takeaway
ANGELDREAMS turned Niyama's TikTok into a powerful food-media asset. The team didn't just film food — they created content that triggers craving, appetite and instant reaction, taking the restaurant brand beyond standard SMM.
Ready to start?
Want food content that turns into demand?
ceo@angeldreamsagency.com · +971 52 461 1022