Our cases / REAL ESTATE
SPI
How ANGELDREAMS built a content funnel for SPI where a short video turns into a consultation on Dubai real estate.
01 / Results
Results
02 / The brief
The brief
Launch the brand's TikTok from scratch, strengthen SPI's recognition in the Dubai real estate market and build content not just for views, but for lead generation. The core goal — turn short video into a clear funnel: viewer sees a Reel, gets value, downloads a free guide and lands in a chat for a consultation on purchase or investment.
03 / Work
What the ANGELDREAMS team did
- 01Launched TikTok from zero.
- 02Developed a content strategy tuned to the recommendation algorithm.
- 03Created scenarios, rubrics and a visual style for short video.
- 04Set up a production pipeline for regular Reels and TikTok output.
- 05Built a lead-generation funnel: TikTok + Instagram → free guide → consultation chat.
- 06Produced and packaged dozens of short videos about Dubai real estate.
- 07Made content clear for investors, buyers and people just researching the UAE market.
- 08Backed distribution with analytics: retention, reach and topics that resonate most.
04 / Photo & video
Photo & video from the project
06 / Key takeaway
Key takeaway
ANGELDREAMS didn't just launch a TikTok for SPI — they built a content funnel for real estate sales. Expert content, viral formats and a lead magnet turn views into interest, applications and consultations.
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