Our cases / JEWELLERY
TOURBILLON WATCH
How ANGELDREAMS transformed a niche watch account into a luxury media brand, generating more than 20 million views and consistently achieving over one million views per Reel.
01 / Results
Results
02 / The brief
The brief
Transform a small niche account dedicated to luxury watches into a fast-growing media brand with broad appeal. The objective was to increase reach beyond the collector community and position luxury watches as symbols of status, taste, success and an aspirational lifestyle. Before implementing the new strategy, videos typically received between 1,000 and 3,000 views.
03 / Work
What the ANGELDREAMS team did
- 01Rebuilt the content strategy for Reels and short viral video.
- 02Shifted the creative focus from product-centred content to storytelling driven by status, emotion and lifestyle.
- 03Produced visually engaging narratives featuring luxury watches, premium vehicles, exclusive transactions and aspirational environments.
- 04Refined the opening moments of every Reel to improve audience retention, pacing and engagement.
- 05Built content around iconic luxury brands: Richard Mille, Patek Philippe, Audemars Piguet, Rolex and rare collector pieces.
- 06Positioned luxury watches as aspirational lifestyle products with appeal far beyond traditional collectors.
- 07Achieved consistent viral performance, with approximately one in every three Reels surpassing one million views.
06 / Key takeaway
Key takeaway
ANGELDREAMS didn't simply showcase luxury watches — they created an aspirational world around them. By combining status, emotion and lifestyle storytelling with a refined content strategy, the team transformed a niche account into a high-performing luxury media platform, generating millions of views while strengthening Tourbillon Watch's position in the premium market.
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